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Analysis of Illegal Re-upload Channels on YouTube and the Issue of Suspended Music Revenue
Hello ๐
Today, we're going to analyze the major issue on YouTube regarding illegal re-upload channels. Specifically, we'll explain the situation surrounding the suspension of music revenue in an easy-to-understand way.
* Terms to Know Before Watching This Content
- "Pirated channels": This term refers to channels that provide illegally copied content.
- "Content scraping channels": This term refers to the act of illegally copying someone else's content and uploading it to one's own channel.
* What's Happening in the South Korean YouTube Shorts Market Right Now?
- As illegal YouTube channels are rampant in South Korea, cases of exploiting these channels to generate revenue from Shorts music are increasing daily. These channels are called "pirated channels" and "content scraping channels," and they illegally copy and upload other people's content to their channels without permission from the original creators.
- Content scraping channelsrefer to channels that illegally take content such as dramas, movies, documentaries, Netflix, Disney, South Korean terrestrial and cable content, as well as various community content, Reddit posts, Chinese videos, home videos, and videos from other YouTube channels, adding only narration and presenting it as their own content.
- Exploitation of Shorts Music Revenue:In recent years, these illegal channels have sprung up like mushrooms, particularly profiting from monetizing Shorts music. This has led to a serious copyright infringement problem, causing significant damage to content creators.
1๏ธโฃ What are Re-upload Channels?
YouTube re-upload channels are channels that illegally download and upload other people's content (dramas, movies, animations, overseas videos, etc.).
There are two main ways they generate revenue.
1. Generating ad revenue while evading copyright
2. Monetizing music
These channels generate revenue by infringing on copyrights, while the original creators suffer losses.
2๏ธโฃ Music Monetization Structure
One of the main ways re-upload channels make money is through music monetization.
- Using paid music in Shorts videos.
- Sharing revenue with platforms that distribute music (Zzal Studio, Con Salad, Shorts Music, etc.).
- For example, if a video gets 5 million views, they can earn approximately 250,000 won.
This monetization method has the characteristic of being able to avoid sanctions related to copyright infringement.
2-1) Settlement Suspension Notice - November 27, 2024
1) Zzal Studio and Shorts Music Notice
- Policy Violation
Cases of infringement on the rights of third parties, such as copyright, were confirmed in some content.
Violation of operating guidelines due to illegal content and abnormal activities - Measures Taken
Immediate suspension of revenue payments to violating channels
Recovery of revenue from content that violated existing policies
Continued suspension of payments for future uploaded content - Future Operating Policy
Protection of creators who comply with copyright and operating policies
Strengthened continuous monitoring of illegal content creators
Continued sanctions to create a healthy platform ecosystem
This is a necessary measure to ensure the health of the platform and protect legitimate creators.
3๏ธโฃ Copyright Evasion Strategies of Re-upload Channels
Let's find out how re-upload channels avoid copyright issues.
1. Fair Use Notation
Adding fair use clauses to the content to make it appear as if it's being used legally.
2. Minimizing or Deleting Sources
Not indicating the original source or erasing subtitles/logos to hide the original creator.
3. Disabling Monetization
Preventing ad revenue to reduce the risk of copyright claims.
4. Using VPNs and Uploading from External Locations
Operating multiple accounts to make it difficult to track down their identities.
All these methods are considered exploitation of platform regulations.
4๏ธโฃ Platform Response and Limitations
YouTube operates the Content ID system to detect illegal content.
- Content ID Systemdatabases the creator's works and compares and analyzes them with new videos.
- It takes measures such as content blocking, revenue recovery, and warnings in case of copyright infringement.
However, there are limitations.
- Difficulty in Identifying Operator Identity
As a US platform, YouTube has a legal structure that protects identity.
It takes a long time and costs a lot to obtain operator information. - Limitations of Legal Action
Due to the First Amendment of the US Constitution (freedom of expression), legal lawsuits are often difficult or slow.
5๏ธโฃ Problems Caused by Illegal Channels
1. Damage to Legitimate Creators
Re-upload channels cause original creators to lose revenue and reputation.
2. Distortion of the Content Ecosystem
The proliferation of illegal channels discourages legitimate creators and reduces platform credibility.
6๏ธโฃ The Right Direction Everyone Should Follow
1. Respect for the Rights of Content Creators
We need to create a culture that strictly observes copyright and protects creators.
2. The Need for Strong Platform Response
We need to review the music monetization system and strengthen sanctions against illegal channels.
3. Consumers' Cautious Approach
It is necessary to avoid consuming illegal content and develop a habit of using content from legitimate channels.
7๏ธโฃ In Conclusion
Illegal re-upload channels may generate short-term profits, but they have a negative long-term impact on both the platform and the ecosystem.
We need to continue to pay attention to this issue to protect legitimate content and creators! ๐
YouTube Copyright Infringement: Revenue Suspension and Recoupment for Illegal Re-uploads feat. Jjal Studio, Shorts Music
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